Marilyn O’Malley, CPCC Life Coaching & Resources

I found this in Entrepueneur magazine and I think this is very exciting news for small businesses with limited marketing budgets who want to reach a bigger market.

From their website:

MyPRGenie (www.myprgenie.com) has been developed to allow business and individuals to tell their stories themselves. MyPRGenie.com is the leading self-service publicity engine to provide users with an opportunity to create their pitch, upload it to our system, and distribute pitches and stories to all types of publicity providers – journalists, editors, associates, event coordinators, industry analysts, and more –via PDF, text, pictures or video!

Through MyPRGenie, users— be it an individual, company or non-profit agency, can go online upload their press release and draft a customized note directly to appropriate media channels and major newspapers, as well as more than 4,000 daily newspapers and broadcast media, financial and trade publications, and online news sites and portals. With MyPRGenie, all you have to do is upload your news and we’ll maximize your exposure to all the right people- those who can take your story and publicize it!

The advantage of MyPRGenie is that users can use MyPRGenie to communicate directly with targeted press, bloggers, analyst, or clients of their choosing. A client can also use MyPRGenie to selectively communicate, or target, certain types of reporters and editors in the media, based on that client’s industry and focus.

MyPRGenie was developed by several people with years of experience in public relations, journalism and marketing, and who understand how inefficient the public relations industry and its many agencies have become. By creating a way for the story tellers to work directly with the story writers, MyPRGenie looks forward to creating a democratic, efficient publicity market. Call it a 21st century marketplace of ideas.